Ready to prove progress happens fast...when you take the right steps?
Five days. Ten minutes a day. Clear action steps that build real momentum.
Brian & Robin Joy Olson, authors, coaches, and creators helping business owners build clarity, confidence, and momentum.
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"Clear, step-by-step framework for building a successful Amazon business." — Amazon review
Why a Sprint?
Because businesses do not grow in a straight line. They grow in bursts.
We have seen it with coaching clients, and we have lived it ourselves: those moments where you feel like you are sinking in the deep end, flailing harder and harder, thinking you are failing. But what if you are not failing at all? What if you are just one breath away from finding your rhythm again?
The Sprint is about that breath. About breaking free from the "suffer now, succeed later" trap and finding small, inevitable wins you can stack today.
Here is how it works:
Day 1
Find your real starting line
Day 2
Spot the levers that matter
Day 3
Escape the stall zone
Day 4
Recognize the signals of progress
Day 5
Lock in momentum
Each day takes less than 10 minutes, but the clarity you gain rewires how you move forward.
Trusted by Entrepreneurs, Backed by Real Results
From private coaching to live workshops, over 1,000 sellers have gained clarity and confidence through our programs and frameworks.
"Outstanding Resource"
Clear, step-by-step framework for starting and growing a successful Amazon business.
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"Comprehensive guide for Amazon success"
Brian and Robin Joy have put together a comprehensive guide that covers everything you need to know about building a successful Amazon business.
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"Practical and user-friendly"
Actionable steps and helpful downloads make it easy to put into practice.
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"Clear, step-by-step framework"
This book delivers exactly what it promises – a clear, step-by-step system for becoming a successful Amazon third-party seller.
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"Simplifies FBA and builds confidence"
The Olsons have created a system that not only simplifies the process but shows you a way forward with reduced risk.
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"A true game-changer for sellers"
PATH is an absolute game-changer for anyone interested in selling on Amazon! It doesn't just explain the process—it walks you through it step by step.
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"A clear roadmap to Amazon success"
PATH lays out a clear, actionable framework for building an Amazon FBA business from the ground up.
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"Real-world insights made simple"
A practical guide offering a clear framework built on real-world success and lessons from past events.
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"A Must Have for Amazon Resellers"
Brian and Robin Joy are actual resellers who actively teach others to be successful.
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"A must-read for Amazon sellers"
If you're serious about selling on Amazon, this book is a must-read!
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"Actionable advice for smart growth"
Well-organized, straightforward, and packed with actionable advice you can apply immediately.
Read full review →Ready to write your own success story?
Start your Sprint today.
The PATH Framework: Clarity Through Action
Prospect
Identify the right products and opportunities that fit your strategy.
Assess
Analyze risk, ability to protect capital, and potential before you commit.
Test
Run smart, low-cost experiments to validate your next move.
Harvest
Scale what works and systemize repeatable growth.
Hi! We're Brian & Robin Joy Olson
We are Brian and Robin Joy Olson, lifelong builders and serial entrepreneurs. From the moment we met, we knew we wanted to create big things together. Over the years, that has meant taking bold swings: trading stocks, testing multi-level marketing, building real estate portfolios, running rental homes and rehabs, even creating and hosting content websites back in the early 2000s. Some of those ventures flourished for a time. Others ended in lessons we carry with us today.
In 2008, we let the financial crisis push us out of real estate. We got overwhelmed and chose to walk away, a decision that taught us how important perseverance really is. That lesson has shaped how we approach business now.
Today, our Amazon business is six years strong and thriving. It is our most successful venture yet, and it has given us the privilege to coach hundreds of sellers, write P.A.T.H., and build tools that help others accelerate.
We are grateful, blessed, and deeply motivated to keep helping business owners build clarity, confidence, and momentum in their own journeys.
P.A.T.H. was built to replace guesswork with a clear, repeatable system. It's the guide we wish we had - equal parts story, strategy, and forward motion.
P.A.T.H. makes progress feel clear again.
What readers say about P.A.T.H.
This book is fantastic! Brian and Robin Joy have put together a comprehensive guide that covers everything you need to know about building a successful Amazon business. The step-by-step framework makes it easy to follow, and the practical advice is invaluable.
What I appreciate most is how they share real experiences and lessons learned along the way. It's not just theory—it's actionable strategies that actually work. The downloads and resources mentioned throughout the book are incredibly helpful too.
If you're serious about starting or growing your Amazon business, P.A.T.H. is a must-read. Highly recommended!
How we can help you build momentum
Momentum Sprint
Unlock unstoppable momentum in just 5 days with focused daily action.
Start the Sprint →Resources
Access all P.A.T.H. Supplemental Materials, plus our custom GPT Sourcing Assistant and On Demand Olsons for instant guidance.
Explore Resources →Digital PATH Content
Master our proven framework to grow your Amazon business step by step.
Learn More →Coming Soon!
Keepa 360
Learn to read Keepa like a pro. This step-by-step course shows you how to spot winners, avoid losers, and build a smarter sourcing strategy.
Learn More →Coming Soon!
In-Person Training
Join us live for hands-on training designed to unlock growth in real time.
Learn More →Private Coaching
Work 1:1 with Brian & Robin Joy to uncover profit leaks and scale with confidence.
Book a Consult →We don't just create content. We share the stuff most people skip over - the vent sessions, the plot twists, the temporary, but sometimes heartbreaking, business challenges and even the off-script moments.
Tune in, hang out, stay connected:
Momentum is not found. It is built.
Stop waiting for "someday" to feel like you are on track. Take five days with us and see how small shifts add up to inevitable progress.
- ✅ One 10-minute action per day
- ✅ Daily email + simple worksheet
- ✅ Build clarity, confidence, and momentum in less than a week
Start your Sprint using the same framework we've coached 1,000+ sellers through.
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